Target what matters

Audience Identification and Tracking: Leveraging Customer Data Platforms (CDP) we develop techniques to identify potential customers, undersand their behaviors, preferences, and interactions across digital platforms to tailor marketing strategies and enhance targeting precision.

Product Analytics: Unleash the power of digital marketing. Create valuable insights into customers' use cases, allowing for further refinement of the Individual Consumer Profiles (ICP) and customer segmentation.

Research: Looking to understand the value, competition and roadmap for bringing a product to market? We can assist in business planning, from determining market size (TAM, SAM, SOM), revenue forecasting, use cost table to model ROI on digital and sales strategies. Trying to understand whats working for a competitor, we can analyses web traffic, advertisement spend, unique selling propositions and provide other intel on trade activation.

Strategic Cost Management: We understand the importance of managing working capital and proof of concepts across sales initiatives. We create a granular view of cost implementation to provide transparency on return on investment, costs of acquisition and costs of distribution. We also look to optimize across your P&L to improve gross profit and gross operating margins. in value chain analysis, product lifecycle management, demand planning and risk management.

Tactical Distribution: We develop a route to market and channel strategy with precision, targeting key markets for optimal distribution. We have the ability to provide unparalleled insights to the markets and accounts needed to be successful. Get the distribution that is along your customer journey in the markets and channels that have the potential for the most success.

Revenue Operations: Do more with less. Our goal is to align and optimize all revenue-generating functions within an organization. A practice that aligns sales, marketing, and customer success teams to create a more cohesive and efficient revenue-generating machine.

Performance Management: One of the biggest challenges for brick-and-mortar CPG companies is to measure the impact of their online advertising campaigns on their in-store purchases. Attributing offline conversions has traditionally been difficult to achieve, due to the lack of offline data and robust infrastructure to route that data. We create OKR and KPI’s that assist in improving Customer Acquisition Costs (CAC) through both digital marketing and sales activities.

eCommerce Solutions: Develop a strategy based on local compliance and capabilities. Whether developing your own eCommerce through owned channels, finding fulfillment partners, or working through 3P applications, we assist in providing the technology and infrastructure to optimize conversions and ensure customer success.